According to legend, goddess Ixmucané mixed corn of all colors with water, thus forming the masa that would mold the human race. That's why I decided to make our vodka from our sacred corn.”
Arianna Ixcaragua was born in Xelajú, Guatemala. At 17, her father decided that the best thing for her future was to come to the USA. Like millions of immigrants, she walked through mountains and deserts and endured extreme temperatures and harsh terrain to reach Los Angeles, California, where she found herself in a completely different world.
Finding work was difficult for her, and English was a challenge to learn, but she persevered. She had a dream to make the most out of her new life — even in the face of hunger and discouragement. Arianna would not give up.
She eventually met her husband and started a family. They bought a house, and Arianna learned English through helping her children with school. Her big dream was to have a family business, and as her children became adults, this would become a reality. Her children have been the pillars of strength and foundation of Arianna’s life.
Arianna wanted to pour into her dreams to not only be an example for her kids but to everyone who had been in her shoes. Because the USA was now her home, Arianna says growing up here, she learned that regardless of our race, religious/political beliefs, or sexual preferences, we are equal — and that regardless of being here, our culture — no matter where you come from — still lives within us.
That's why, when it came time to decide what the family business would be, Arianna chose to do something no one else was really doing: Celebrate her culture in an industry category that had yet to feature one of her most sacred cultural ties — corn. She entered the spirits industry and focused on the vodka category that had very little Latina influence.
Arianna decided to make Doers Vodka from corn and tell the story of her culture. According to legend, goddess Ixmucané mixed corn of all colors with water, thus forming the masa that would mold the human race. It is that story and inspiration that makes Arianna proud to honor her heritage through her quality vodka.
It is the first Latino-inspired vodka in the USA, and she is grateful to celebrate the stories of her ancestors — from the present and into the future — with the help of her family. It’s because of her perseverance, closeness with her family, and her dedication to share her culture as a way of connecting with others that Arianna loves to say, “I toast to your story because it is also mine.”